A Beautiful Connect

Ad-makers conceptualise and design adverts as desired by the clients. Undoubtedly, many efforts and resources are being into put into it. But still , the number of advertisements that develop the consumer connect is not very large. Here ,I am talking about those adverts who actually go beyond the emotional connect and touch the heart, so much so that the consumer or even the viewer falls in love with the brand and the concept, and not only the ad.

Many a time it has been observed that some advertisements, remarkably executed, are loved by the consumers. But, do they leave a mark or an imprint on the consumers' mind? Does the consumer thinks about the product and not only the ad after some time has elapsed? Among many variables, I guess this is one of the most challenging in the field to marketing when we have our foot placed in what can be called as Advertisement Blitzkrieg. 

One of the ads , or to be honest the ad that has made this beautiful consumer connection is from one of the Mia, Tanishq advertisements.Before I start my experience, I would like to state the fact that I was not very much in to the love for jewelry, which to some may seem flabbergasting, considering the eternal and not to forget,universal love for jewelry shared by women all across the globe. But something changed when I saw this advertisement.

What made this advertisement stand out from the herd and click to the heart was the perfect catch of ongoing scenario regarding  working  women , more precisely in an organisation where delivering presentations has become an indispensable  part of work life. 

The aplomb lady, who believed in herself, convinced her boss too to trust her, telling that the presentation looks even better than her (the lady) when her boss silently points her that she hasn't let go of the beautiful earrings which might lead to clients' attention to get distract.  

The lady, after putting up late hours in making the presentation , garnered positive response by her clients and her boss too, with the earrings on.

I think the advertisement has been designed aptly and is launched at perfect time, for the very simple reason that women have broken the household shackles and have come out in open, walking at equal paces with their male counterparts (although, some debate is possible here but we are not talking about gender equity in this point).

The advertisement beautifully reflects the sensitivity and self-assurance of the working women  as well as the hard-work that puts up in her work.

In the end, the very important reason for which the ad struck a chord with me and I am sure with all the working women, is that I am myself  working in the same culture particularly where presentations are to be delivered. 

Awesome work  and amazing capture of the current scenario.